Brittney Duncan

About Brittney Duncan

A collaborative media and marketing leader who is skilled in developing customized cross-channel marketing strategies that drive efficiency, incrementality, and profitable long-term outcomes. Deep media industry knowledge across media channels and media buying and planning, with an emphasis on the evolving video landscape, branded content partnerships, and performance based digital. Change agent comfortable working in complex and matrixed situations with a passion for developing teams, educating others in growing their media acumen, and designing organizational process for maximized output.

Experience

1. Sr Director, Consumer Connections

   Suntory Global Spirits

   Jan 2025 — Present · Chicago, IL, US

   Lead holistic paid, owned, and earned media and digital strategy for the North America portfolio of brands including Jim Beam, Maker\'s Mark, Hornitos, and On The Rocks- Responsible for driving paid media effectiveness, performance marketing, retail media expansion, and agency partnerships in service of long-term brand equity and short-term business outcomes-Spearhead digital acceleration plans driving best-in-class execution across brand digital ecosystems for infrastructure, consumer experience, and measurement across key channels including Social, Web, and CRM

Education

• Miami University

  BS, Marketing, International Business/French

Skills

• Media Strategy
• Global Strategy
• Print Buying/Planning
• Media Planning
• Integrated Marketing
• Interactive Marketing
• Strategic Planning
• Online Advertising
• Mobile Marketing
• Social Media Marketing
• Media Buying
• Advertising
• Magazines
• Strategic Communications
• Television
• Lead Generation