Britt Ford

About Britt Ford

Successful Sales and Marketing Leader with exceptional communication and relationship building skills. Experience in SaaS new product launch with emphasis on process creation, sales management, sales training and enablement, strategic marketing execution and collateral creation. Background also includes supporting large outside sales teams to train and translate \"marketing speak\" into talk tracks salespeople can use to be successful. Extensive physical and virtual event experience including: digital and in-person trainings, corporate meetings, new product launches, sales clubs, trade shows and event presentations. Prior experience communicating via a variety of marketing outlets including: print, web, social media, short and long copy, RFP responses, email, eNewsletter (both internal and external), SEO and more. Management across multiple domestic and international offices as well as virtual home-based staff.Specialties: Virtual and Face-to-face sales and marketing, training, inside and field based sales staff management, relationship building, trade show management, event management and production design.

Experience

1. Sales Director

   CARFAX

   Jan 2023 — Present · US

Education

• Southwestern College

  BS & BA, Biology & Chemistry, Education Minor resulting in Secondary Teaching Certification

  1989 — 1994

Skills

• Kicking Ass
• Email Marketing
• Strategy
• B2b
• Management
• Team Building
• Program Management
• Marketing Communications
• Marketing
• Strategic Planning
• Blogging
• Lead Generation
• Crm
• Team Leadership
• Project Management
• Advertising
• Sales Management
• Social Media
• Trade Shows
• SEO
• Social Media Marketing
• Account Management
• Leadership
• Event Management
• Sales
• Online Advertising
• New Business Development
• Fundraising
• Strategic Partnerships
• Customer Retention
• Marketing Strategy
• Salesforce.com
• Copywriting
• Budgets
• Event Planning
• Integrated Marketing