Britteny Salvador

About Britteny Salvador

I’m a senior lifecycle and digital marketing leader currently at BetterHelp, focused on building retention and engagement programs that support long-term member growth. I work across email, in-app, SMS, and site—using CRM, personalization, and experimentation to create journeys that feel thoughtful, timely, and human.Before BetterHelp, I led lifecycle and retention marketing at Patagonia Provisions, where I supported broader e-commerce growth, including a 5× sales lift during our Amazon Climate Week launch and a 45% improvement in customer retention. I do my best work in collaborative, cross-functional environments where marketing, product, data, and creative are closely aligned.I’m especially interested in subscription businesses, lifecycle strategy, and building marketing programs that respect the customer experience. Always happy to connect, compare notes, or swap a good A/B test story.

Experience

1. Senior Lifecycle Marketing Manager

   BetterHelp

   Oct 2025 — Present

   Own lifecycle strategy across activation, engagement, and retention for a subscription-based mental health platform serving global member base • Lead CRM strategy across email, in-app, and experimentation, with a focus on improving early retention and long-term LTV • Partner cross-functionally with Product, Analytics, Creative, and Engineering to launch and optimize behavior-driven journeys • Driving improvements in activation and engagement through segmentation, testing, and personalization • Managing complex stakeholder environments while balancing growth, member experience, and regulatory considerations

Education

• California State University, Northridge

  Bachelor's degree, Journalism - Public Relations - Sociology

• HubSpot Academy

  Inbound Marketing Certificate, Digital Marketing

Skills

• Client Relations Skills
• Social Networking
• Social Media Measurement
• Public Relations
• Blogger Outreach
• Google Analytics
• Content Strategy
• Social Media Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Online Advertising
• Market Analysis
• Email Marketing
• Marketing
• Strategic Communications
• Journalism
• Trade Shows
• Portuguese
• Digital Media
• Social Media
• Integrated Marketing
• Key Message Development
• Social Media Advertising
• Small Business Marketing
• Blogging
• Spanish-Speaking
• Time Management
• Entrepreneurship
• Start-Ups