Brittany Crocker
Director of Content Strategy
- Role
- Director of Content Strategy at Military.Com
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Brittany Crocker
Strategic communication and editorial leader with 14+ years in journalism, editorial…
Experience
Director of Content Strategy
Jun 2025 — Present
Shape and execute military.com’s evergreen content strategy, working cross-functionally to align SEO, editorial, newsletter and audience engagement efforts into a cohesive approach - Lead and manage in-house content team and freelance contributors to deliver high-quality, accurate and engaging evergreen content relevant to the military.com audience- Oversee daily content production and approvals and collaborate with the Managing Editor of News to coordinate content coverage and ensure consistency across Military.com’s site- Balance SEO and non-search dependent content delivery strategies to drive audience engagement and improved site performance and visibility to counter effects of AI-search on publication traffic- Direct creation and utilization of searchable content database to evaluate content performance, identify opportunities for updates, optimizations, consolidations and new creations- Lead and direct special programming, customer support and content quality assurance programs across the site.
Education
New Mexico Military Institute
Political Science
2008 — 2010
Defense Information School
Military Public Affairs
2011 — 2017
University of Missouri-Columbia
Master's degree, Journalism
2015 — 2016
University of Missouri-Columbia
Bachelor's degree, Journalism
2012 — 2014
Skills
- Open Refine
- Final Cut Pro
- Arcgis
- Wordpress
- Editing
- Press Releases
- Creative Direction
- Project Management
- Audacity
- Foia
- First Aid
- Sql
- Ap Stylebook
- "Sketch" Template User Interface Design
- Wix
- Adobe Creative Suite
- Spss
- Storytelling
- Structured Query Language
- Geographic Information Science
- Interviewing
- Social Media
- Social Networking
- Presentations
- Avid
- News Writing
- Videography
- Interviewing Skills
- Ap Style
- Sqlite
- Writing
- Journalism
- Open Records Law
- Data Reporting
- Microsoft Office
- Public Speaking
- Qgis
- Blogging
- Audio-Visual Production
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