Britt Blanford
Merch Growth Strategy & Brand Protections @ Amazon Music
- Role
- Artist Label Products and Services, Merch Growth Strategy & Brand Protections at Amazon Music
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Britt Blanford
With over 16 years of experience in sales, merchandising, and e-commerce, I am passionate about delivering innovative and on-trend licensed merchandise programs that boost revenue and brand visibility for artists and labels. As a Category Merchant Manager on the Artist/Label Products and Services team at Amazon Music, I leverage my expertise in relationship selling, growth strategies, and key partnerships to onboard new category and regional accounts, expand the music merch selection, protect brands, and enhance the customer experience. In my previous roles, I have demonstrated leadership, creativity, and analytical skills in managing a $275M+ book of business, launching successful consumer products and music merch campaigns, and mentoring and training new team members. I have also earned multiple awards and recognition for my outstanding performance and contributions, such as the 2022 Amazon MVP Peccy Award and the 2024 Amazon Music “Goes to 11” Award. I am driven by an entrepreneurial spirit and a witty strategic mindset, complemented by exceptional interpersonal skills that lead to customer success.
Experience
Artist Label Products and Services, Merch Growth Strategy & Brand Protections
Sep 2022 — Present · Culver City, CA, US
Education
University of Kentucky
BS, Merchandising, Apparel, and Textiles
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