Brittany Willis
Director, Commercial Strategy | Digital Commerce | Omnichannel Transformationalist | Team Building | Retail Media Planning
- Role
- Director of Commercial Strategy, Digital Commerce at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Brittany Willis
An agile and forward-thinking Commercial Leader with deep expertise in national account management, omnichannel transformation, and digitally-led retail growth. Specializes in turning white space into strategic opportunity, unlocking next-generation retailer capabilities through omni thought leadership, digital shelf optimization, joint business planning, and integrated retail media strategy and activation.Brings a diverse background across eCommerce, traditional retail, commercialization, and media planning. A trusted thought leader, known for driving integrated growth strategies, building and leading teams with clarity and purpose, and delivering sustainable results across an increasingly complex retail landscape.
Experience
Director of Commercial Strategy, Digital Commerce
Apr 2025 — Present · Dallas-Fort Worth, TX, US
Education
University of Arkansas
Master of Business Administration (MBA)
2014 — 2016
Vanderbilt University
B.A., Communication Studies, Spanish, Managerial Studies - Corporate Strategy
2006 — 2010
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