Brittany Wengel

About Brittany Wengel

I partner with brands to build meaning, momentum, and market advantage—translating cultural insight into positioning, campaigns, and go-to-market strategies that connect, convince, and convert.My career has spanned 12+ years leading brand, marketing, and creative strategy across CPG, beverage, beauty, tech, and financial services—from Coca-Cola, Kraft Heinz, and Royal Bank of Canada to growth-stage startups—I bring both client-side fluency and agency savvy. I know how to navigate the complexity of category dynamics, cross-functional teams, and fast-moving culture to create work that breaks through.My approach blends strategic rigor with creative instinct: grounded in insight, fluent in what moves people, and unafraid of bold ideas. I lead horizontal brand strategies across product portfolios, guide creative excellence with agencies and internal teams, and build frameworks and operating models that scale. I love turning complexity into clarity and helping teams tell stories that actually matter—because the best marketing doesn\'t shout; it connects.I\'m known for my passion, curiosity, strategic thinking, creative problem solving, drive for results, and instinct to act as a business owner.Currently seeking senior brand and marketing leadership roles in consumer brands, tech, or hospitality. Based in New York City but open to relocation.Industry experience: RTD beverage (soda, still, beer, hard seltzer), haircare, skincare, household cleaning, pet care, SaaS, banking | Companies: PepsiCo, Anheuser-Busch, Thrasio, Harry\'s, Highlight, Salt XC, and advisory/consultingEnneagram 8 :)

Experience

1. Senior Director, Brand Innovation Platforms

   The Coca-Cola Company

   Mar 2026 — Present · Atlanta, GA, US

   I’m excited to help future proof Coca-Cola’s product pipeline and approach to innovation through North America’s newly created Leap Lab

Education

• University of Virginia

  Bachelor of Arts (BA), American Studies: Consumer Culture

Skills

• Time Management
• Public Speaking
• Iri
• Strategy
• Excel
• Competitive Analysis
• Data Analysis
• Segmentation
• Critical Thinking
• Event Planning
• Syndicated Data Analysis
• Euromonitor
• Marketing Strategy
• Analysis
• Consumer Products
• Nielsen
• Stage-Gate
• Category Analysis
• Social Media Marketing
• Microsoft Excel
• Storytelling
• Teamwork
• Microsoft Office
• Sales
• Planograms
• Leadership
• Project Management
• Mintel
• Analytics
• Media Strategy
• Strategic Planning
• Social Media