Brittany Weaver

Sr Marketing Manager @ Comcast | Product Fluency & High‑Impact Event Strategy

Role
Senior Marketing Manager at Comcast
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brittany Weaver

Seasoned leader with a diverse background in telecommunications, retail, and the sales industry. My sales & marketing expertise encompasses strategic partnerships, sales strategy, brand development, sales team effectiveness, product innovation, event and sponsorship management, and budget oversight. I also have a proven track record of fostering positive workplace culture and driving DEI initiatives through leadership of a company ERG. Outside of work, I enjoy everything from binge-watching TV series to camping in the great outdoors.

Experience

  1. Senior Marketing Manager

    Comcast

    Sep 2023 — Present · Pittsburgh, PA, US

    Marketing Strategy & ExecutionLead regional marketing strategy, driving cross‑functional alignment and delivering high‑impact programs that support business goals across the Xfinity portfolio. Oversee the development, execution, and optimization of initiatives that deepen product understanding, elevate brand presence, and enhance customer and employee experience.Product Fluency & Cross‑Department EnablementLead regional product fluency and enablement programs across Sales, Care, Retail, and Field Operations, ensuring each channel is equipped with clear, actionable product guidance.Own the full lifecycle of product updates—intake, evaluation, and translation into workflows, tools, and resources tailored to each department.Partner closely with Engineering, Operations, and Product to align on messaging, compliance requirements, and identity/security processes.Leverage analytics, KPIs, and feedback loops to measure adoption, strengthen product mastery, and improve performance across channels.Achieved the #1 Product eNPS score across Comcast (91.8), holding the highest score in NED for 16+ consecutive surveys.Brand, Creative, & Event LeadershipOversee branding, messaging, and creative development to produce clear, compelling collateral that supports campaigns, events, and product initiatives.Manage internal creative teams and multiple agency/partner relationships to execute event experiences, sponsorships, premium development, and brand activations.Budget & Sales Channel ManagementOwn regional marketing and product‑related budgets, ensuring responsible fiscal management and investment prioritization across programs and campaigns.Support all Keystone Sales and Marketing channels through Sales Effectiveness, product training, and cross‑functional communication strategies that drive performance.

Education

  • Southern New Hampshire University

    Bachelor of Business Administration - BBA, Business Administration and Management, General

  • Community College of Beaver County

    Associate's degree, Business Administration and Management, General

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Brittany Weaver — Senior Marketing Manager at Comcast in Pittsburgh, PA, US | Unifers