Brittany Tombley
Email Marketing Professional | Marketing Strategy | Brand Development | Marketing Communications
- Role
- Sr Consumer Marketing Specialist, International at Norwegian Cruise Line Holdings Ltd.
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Brittany Tombley
I am a skilled email marketing professional with a passion for work within the travel, leisure and tourism industry. Throughout my career, I have developed and implemented marketing plans and tailored customer journeys that drove targeted results and above average audience email engagement through optimizations using strategic and tactical market research and planning. I have been recognized as a collaborative employee and creative thinker who can work well with different teams to achieve business needs. My areas of expertise include the following: Email MarketingMarketing StrategyBrand DevelopmentMarketing CommunicationsCorporate Communications Employee TrainingCustomer ServiceContent ManagementQuality AssuranceStrategic & Tactical Planning
Experience
Sr Consumer Marketing Specialist, International
Norwegian Cruise Line Holdings Ltd.
Jun 2023 — Present · Miami, FL, US
Continue to excel in building, scheduling, and deploying emails through Salesforce Marketing Cloud, ensuring flawless execution and delivery of approximately 140 email campaigns per month- Manage strategy and development of the monthly calendar for Norwegian Cruise Line\'s International Markets bringing in new ideas to increase consumer engagement and revenue growth- Play a key role in brainstorming and developing innovative ideas to expand and strengthen the international email footprint, working alongside counterparts to identify new opportunities and strategies- Conduct analysis of email metrics, such as open rates, click-through rates, and conversion rates, to identify areas of improvement and implement data-driven optimizations for enhanced campaign performance- Stay abreast of industry trends, best practices, and emerging technologies in email marketing, proactively implementing innovative techniques and tools to continuously enhance campaign effectiveness- Collaborate with external agencies to elevate the quality and creativity of consumer marketing program content and development- Proactively identify opportunities to streamline email production processes, enhance operational efficiency, and improve team productivity through automation and workflow optimizations- Maintain a meticulous approach to quality assurance, thoroughly reviewing and testing emails to guarantee optimal rendering, functionality, and deliverability across various devices and email clients- Collaborate with stakeholders to gather requirements and effectively translate them into engaging email designs, compelling copy, and seamless user experiences
Education
Florida International University
Bachelor, Journalism and Mass Communications; Public Relations
2006 — 2011
Immaculata-La Salle High School
High School Diploma, High School/Secondary Diplomas and Certificates
2002 — 2006
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