Brittany B.
New Media & GenAI Creative Professional | Certified Diversity Professional CDP® | NCTech Rising Star 2024 Awardee
- Role
- Sr Marketing Specialist, Global Digital Multimedia Creative at Clinisys
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Brittany B.
New Media and GenAI creative professional with 10 years of combined agency and in-house…
Experience
Sr Marketing Specialist, Global Digital Multimedia Creative
Sep 2024 — Present · Morrisville, NC, US
Leads global creative efforts across North America, Europe, UK & I, and India, aligning multimedia design with brand strategy and regional marketing initiatives- Partners with cross-functional teams (GTM, product, digital, and sales) to conceptualize and implement creative assets for a global SaaS laboratory information platform- Provides strategic oversight on design for marketing product launches, brand evolution, and integrated marketing campaigns- Directs and develops asset creation across video, webinars, motion graphics, presentation design, collateral, websites, events, and email and social campaigns- Ensures all regionally developed materials align under the corporate image, positioning, and messaging throughout all product solutions, promotional materials, campaigns, events, and all other mediums- Manages global brand asset library and digital asset management (DAM) system to ensure global consistency and regulatory compliance- Assists in design layout, navigation, and uploading of relevant content/graphics for company website- Oversees and manages projects with outside third party agencies including project budget, reviews and proofing, and deliverable deadlines- Advises creative campaign strategy, ensuring message alignment with corporate positioning and technical regulations- Utilization of various GenAI tools and implementation of AI agentic marketing workflows through the building of fine-tuned AI agents- Shares knowledge of prompt engineering with marketing team and coaches on best practices and use-cases where GenAI is useful.
Education
University of North Carolina Asheville
Bachelor of Arts Degree
2013 — 2015
Blue Ridge Community College
Transfer
2010 — 2012
North Henderson High School
High School Diploma
2006 — 2010
Skills
- Autodesk Maya
- Adobe Creative Suite
- Animation
- Graphic Design
- Video Editing
- Web Design
- Adobe Aftereffects
- Photoshop
- Project Management
- Time Management
- Microsoft Office
- Social Media
- Powerpoint
- Social Networking
- Leadership
- Marketing
- Advertising
- Microsoft Word
- Public Speaking
- Research
- Communication
- Visual Communication
- Adobe Photoshop
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