Brit Nowacki
Account-based Marketing Director @ADP
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WORK HISTORY
Account-based Marketing Director @ADP
Accountable for leading and implementing the enterprise account-based marketing strategy at ADP to drive predictable pipeline and fuel revenue growth. Responsibilities include:* Convert desired business outcomes into always-on ABM programs, including one-to-one, one-to-few, and one-to-many ABM campaigns.* Develop and manage the overall ABM program scope, including ideal customer profile design, buyer journey mapping and analysis, and the execution and optimization of digital and offline demand generation initiatives (paid search, display advertising, website personalization, email, social, events etc.).* Direct cross-functional teams (Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to build a comprehensive ABM approach to meet key performance objectives.
EDUCATION
Portland State University
Bachelor of Arts (BA), Advertising Management
Villanova University
Six Sigma Green Belt
SKILLS
ABOUT BRIT NOWACKI
Seasoned B2B marketer that thrives at the intersection of creative strategy and campaign…
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