Brittany Foley

Manager, Foundational Consumer Insights @McDonald's

Combine consumer and business insights to provide actionable strategic insights for senior level stakeholders - Stay in-tune with current consumer trends impacting the business - Craft compelling presentations highlighting current consumer trends across marketing and other stakeholders on a monthly cadence - Develop deep understanding of key target audiences and create deliverables to help in key decision making - Design quantitative and qualitative research projects to solve specific business questions - Quickly create appealing reports and deliver research findings in an easy-to-understand format - Be a strategic partner for cross-functional teams and ensure customer view is front and center - Identify and manage research vendor relationships