Brittany Menefield

About Brittany Menefield

I’m a strategic marketing leader with eight years of experience helping global brands turn influence into impact. I’ve worked across CPG, retail, DTC, tech, and healthcare, building digital and commerce strategies that drive measurable growth.My focus is where content meets conversion. I specialize in connected commerce, influencer, and affiliate marketing, leading cross-functional teams that bridge storytelling with sales to shorten the path to purchase. From activating creators for omnichannel launches to optimizing shoppable content across Amazon, Walmart, and Target, I create campaigns that align creativity with performance.I’m passionate about blending data and creativity to build experiences that inspire action, strengthen brand loyalty, and deliver results that matter. The best marketing doesn’t just capture attention; it converts it.

Experience

1. Senior Manager, Creator Marketing

   Edelman

   Nov 2023 — Present · Atlanta, GA, US

   Manage high-impact relationships with clients, including Perrigo, HP, and Pure Leaf, contributing $900K in new business through strategic POV presentations and test-and-learn initiatives- Lead integrated influencer strategies, delivering $1.5M in revenue and consistent quarterly growth through optimized campaign design and influencer selection- Negotiate and secure contracts with nano to macro creators to deliver cost efficiencies and drive measurable outcomes- Spearhead agency-wide affiliate marketing trend insights, developing client deliverables, and internal knowledge tools- Use analytics platforms (Captiv8) to measure performance, offering actionable insights that increase campaign ROI and client satisfaction- Lead post campaign wrap reports and insights presentations, resulting in a 15% increase in client retention YoY by showcasing measurable outcomes and strategic recommendations.

Education

• Kennesaw State University

  Bachelor's of Science, Communication and Media Studies

  2013 — 2016

• University of Georgia - Terry College of Business

  Digital Marketing Certified Associate

  2020 — 2020