Britt Mattie
Writer | Editor | Content Manager
- Role
- Content Manager at Miles Partnership
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Britt Mattie
Been writing/editing professionally (and for fun) in the digital + print space since…
Experience
Content Manager
Jan 2022 — Present
Manage print + digital content – including the planning, creation + optimization of Destination Marketing Organizations (DMOs) sites, channels + guides. Clients include Visit Sarasota, Visit New Jersey, Travel Alaska, Visit Florida, Discover South Dakota + more. Have also done resource work for web + print projects on Visit Arizona, Discover South Carolina, Discover Puerto Rico, Grand County Colorado, Explore Louisiana + more. o Develop engaging copy + content strategies to entice consumer action (travel) across digital + print channels.o Work closely with the Content Director or Account Director, Graphic Designer, Ad Sales and client teams to bring the vision of the destination to life.o Contribute everything from creative conception, content creation + management to copywriting, proofing/editing + fact-checking across digital (AOR for web/digital) and print channels (magazines + travel guides).o Plan + manage personalization + segmentation of target travel markets through social, site content + ad creation.o Optimize DMO\'s site performance, traffic + engagement with SEO audits, content updates + CMS management.o Work on projects such as e-newsletters, editorial blogs, annual travelers\' guides, socials, brochures, campaign activations, new site builds, advertorials + more.
Education
Bond University
Hotel & Tourism Management, Hotel, Resort & Tourism Management
2011 — 2012
Lasell University
Bachelor of Applied Science (BASc), Hospitality, Event Management + Marketing
2009 — 2013
Skills
- Food & Beverage
- Sales Operations
- Adventure Travel
- Brand Development
- Hospitality Industry
- Word
- Visual Merchandising
- Sustainable Tourism
- Social Media
- Travel Management
- Fashion
- Sales Promotion
- Digital Marketing
- Promotions
- Event Planning
- Coordinating Events
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Microsoft Office
- Managing Events
- Engagement Marketing
- Graphic Design
- Event Management
- Photoshop
- Vibes
- Advertising
- Excel
- Hotel Management
- Outdoor Adventures
- Chilled
- Sustainability
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