Brittany MacHado

About Brittany MacHado

In my years at Blue Wire I have built from the ground-up all legal and operational elements of licensing, creating, and selling our network of 300+ shows. I hired our internal and external counsel, developed an industry-leading licensing template, stood up our original content division, and negotiated and closed more than contracts in North America and the U.K. resulting in $21M in revenue from 20••••23. Collaborating with our Network Team, I led the contract positioning of Blue Wire with all the major platforms, new content streaming products, and tech-based operational products. I am also proud to have led the creation of one of the first paid, remote sports media internships which helped launch the careers of 30+ underrepresented and emerging talent. I have also built new business units and products for organizations like Warner Bros, the Sundance Institute, Loyola Marymount University, and Young Entertainment Activists (YEA!). Leveraging my years as an independent producer and a creative executive for television and streaming, I also work with private clients looking to improve their content distribution & monetization strategies, as well as scale and protect their businesses.

Experience

1. SVP, Business Affairs

   Blue Wire

   Feb 2024 — Present

Education

• University of Chicago

  MA, Sociology

  2010 — 2011

• Azusa Pacific University

  Bachelor's degree, Psychology

• University of Oxford

  Sociology

  2008 — 2008