Brittany Wilson
Consumer Growth & Brand Leader | Omnichannel Marketing, Product & Brand Strategy | Driving Acquisition, LTV & Brand Trust | Brand Transformation Leader | High-Performing Team Builder
- Role
- Director of Marketing (Level 2) Consumer Experience, Insights & New Brand Concepts - Kfc Us at Yum! Brands
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Brittany Wilson
I’m a brand growth leader who believes the best marketing doesn’t just sell it connects. My passion lies in transforming brands for the future by building genuine relationships with the people they serve and leading teams who love what they do.Over the past decade, I’ve helped reinvent some of the world’s most iconic consumer brands, guiding strategy, creative, and experience design across marketing, menu, and innovation. At Yum! Brands (KFC), I’ve led initiatives that redefined how the brand shows up for modern audiences, from insight-driven menu innovation and pricing strategy to full-scale brand reinvention. The results: 8 years of same-store sales growth, stronger brand love, and a team culture built on curiosity and collaboration.I bring a balance of analytical discipline and creative instinct; using data to uncover consumer truths, then turning those insights into emotionally resonant brand stories that move people and business forward.As a leader, I’m known for developing high-performing teams through empathy, clarity, and purpose. I truly enjoy helping each person find their unique strength and impact.Brand & Category Experience*QSR: Kentucky Fried Chicken (Yum! Brands)*Financial Services: Bank of America, Merrill Lynch*Consumer Durables: Goodyear, Kelly, Dunlop Tires*Wine & Spirits: Korbel, Canadian Mist, Early Times*Wellness & Lifestyle: R.J. Reynolds, Zonnic GumOutside of work, I’m a proud boy-mom, southern-style home chef, and amateur gardener who finds inspiration in everyday experiences.
Experience
Director of Marketing (Level 2) Consumer Experience, Insights & New Brand Concepts - Kfc Us
Jan 2025 — Present
Led brand reinvention strategy by spearheading foundational consumer analysis to identify key drivers for brand reappraisal, informing creative development, pricing, and promotional planning. Directed a cross-functional team across insights, brand, media, and strategy.• Designed customer journey analysis to identify critical points for reinvention to force brand reappraisal • Led the development of quarterly executive dashboards combining performance analytics, strategic initiatives, and competitive benchmarking to inform earnings call narratives. Briefed KFC LT, KFC Global LT and YUM LT. • Directed media mix model analysis leading to optimization of over 100M+ in media spend to attract and retain high-propensity audiences • Established best practice for measuring advertising effectiveness through onboarding an ad testing agency, System 1, to test advertisements emotional impact and propensity for long and short-term brand engagement.
Education
Université Paris-Sorbonne
French
Maastricht University
Intercultural Communication / Economics
Xavier University - Williams College of Business
BSBA, International Business
Boston University
MS, Applied Communication Research
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