Brittany Herms
Marketing Consultant | Project Execution | Business Support | Credit Card Marketing
- Role
- Marketing Consultant at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brittany Herms
Marketing and communications professional with 16 years of experience driving successful project execution and cross-functional collaboration. Proven expertise in marketing, project management, campaign development, organizational processes, strategic planning, and business administration. Recognized for strong problem-solving abilities and versatility across departments.Proficient in up-to-date versions of Microsoft Office Suite, Adobe InDesign, Salesforce, Jira, SharePoint, Workday, Constant Contact, Naehas, Paperless Proposal, etc. Adapts quickly to new software including CRM databases and project management tools.
Experience
Marketing Consultant
Oct 2022 — Present · Charlotte, NC, US
Manages and flawlessly executes 50+ annual credit card campaigns. •Oversees campaign planning, aligns team efforts with project timelines, tracks campaign volumes, communicates with internal stakeholders and external partners, coordinates with marketing agencies on creative development, secures legal and compliance approvals, and reviews materials prior to launch.•Champions key credit card marketing initiatives for consumer lending business, including new product launches.•Manages and maintains Cobrand credit card campaign materials (e.g, Choice Hotels and Expedia).•Collaborates and consults with product marketing areas, technology, customer care, and business partners to ensure successful implementation and execution of campaigns.•Manages critical campaign updates and reviews creative materials containing customer information to ensure accuracy.•Leverages generative AI and automation tools to streamline marketing processes and enhance personalization for targeted campaigns.•Reviews marketing content for brand consistency and compliance as a Certified Brand Steward •Led efforts for Naehas software enhancements which improved the creative execution process, provided time-saving aspects, and reduced risk.
Education
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), Commmunications, Public Relations
2007 — 2010
Skills
- Copywriting
- Microsoft Office
- Outlook
- Marketing
- Customer Service
- Social Media Marketing
- Proposal Writing
- Market Research
- Business Communications
- Social Media
- Public Relations
- SEO
- Marketing Communications
- Event Planning
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