Brittany Haas Cooksey
- Role
- Senior Event Marketing Manager at IBM
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Event Marketing Manager
Mar 2022 — Present
Design client experience to enhance IBM’s positioning in marketplace including messaging, in-person activations, meeting/hospitality spaces, and receptions. Own and optimize events to meet business objectives while understanding and impressing clients with unique experiences. Responsible for driving demand generation funnel through events. Ensure sales and marketing alignment to bring a cohesive experience to clients from brand awareness to pipeline progression through on-site and virtual event coordination. Manage end-to-end processes and tools to execute events including event selection strategy, budget management, vendor management, data privacy and compliance, legal compliance, branding guidelines, cross-functional team management, and logistical execution.
Education
University of Notre Dame
Bachelor of Business Administration (B.B.A.), Management and Consulting
2010 — 2014
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