Brittany Guy

Marketing strategist experienced in developing B2B and B2C brand strategy, integrated marketing campaigns, and team leadership. Passionate about inspiring teams and creating meaningful connections to drive growth.

Role
Experience Delivery Manager at AICPA
Location
Raleigh, NC, US
LinkedIn followers
500 followers

About Brittany Guy

Embrace uncertainty. Some of the most beautiful chapters of our lives won\'t have a title until much later.\"-Bob Goff• Strategic quarterback and marketing maverick • Equal sides creative and analytic - I see the big picture, build the plan to get to the big picture, and lead the team to accomplish the tasks that are part of the plan to get us to the big picture• Obsessed with finding the sweet spot where vision, strategic planning, collaboration, and creative thinking intersect. Also obsessed with Diet Coke, Bravo, and Morgan Wallen. Some of my proudest professional accomplishments include: • Taking my first international media trip to Mozambique and sharing the stories of those we met to connect donors to the impact and importance of the mission and work of the organization• Growing a team from 4 to 11 staff over 4 years; adding a new Studio division in 2020 to expand the recorded video and live streaming capabilities• Raising $2MM in just over four weeks through an integrated marketing campaign, including brand name, website, video, email campaign, social media strategy, SMS, and donor direct mail follow-up• Designing and implementing a digital engagement strategy that increased YouTube subscribers from 5K to 12K over four years• Increasing Giving Tuesday giving by 515% through an integrated marketing campaign, including e-commerce website, direct mail, social media, email, and print collateral

Experience

  1. Experience Delivery Manager

    AICPA

    Oct 2025 — Present · Durham, NC, US

Education

  • University of Pittsburgh Katz Graduate School of Business

    Master of Business Administration, Marketing & Strategy

    2010 — 2012

  • The George Washington University

    Bachelor's degree, International Relations and Affairs

    2007

  • The George Washington University

    Bachelor of Arts, International Affairs

    2003 — 2007

Skills

  • Cross-Functional Collaborations
  • Customer Segmentation Strategy
  • Search Engine Optimization (SEO)
  • Westlaw
  • Public Speaking
  • Research
  • Social Media Marketing
  • Management
  • Marketing Strategy
  • Marketing Communications
  • Multi-Media Marketing Campaigns
  • Marketing
  • Product Management
  • Campaign Development
  • Copywriting
  • Market Research
  • Legal Writing
  • Collateral Materials Development
  • Customer Service
  • Digital Marketing
  • Project Management
  • Creative Strategy
  • Leadership
  • Strategy
  • Campaign Strategy Development
  • Event Planning
  • Social Media

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Brittany Guy — Experience Delivery Manager at AICPA in Raleigh, NC, US | Unifers