Brittany Gelsomino

About Brittany Gelsomino

I’m a passionate marketing leader who thrives at the intersection of data, creativity, and impact. As Director of Deposits Marketing & Rewards at Discover, I lead high-performing teams, drive strategy, and deliver growth across digital and traditional channels. With expertise in digital marketing, brand, influencer partnerships, and performance media, I’m energized by unlocking new opportunities and keeping the customer at the center. Recognized as one of Business Insider’s Top 14 Rising Stars in Brand Marketing, I’m driven by continuous learning, building strong teams, mentoring future leaders, and creating work that we’re all proud of.

Experience

1. Head of Deposits Acquisition and Rewards

   Discover

   Mar 2022 — Present

   Oversee a team of 20 extremely talented and driven marketers who are responsible for the re-launch of Cashback Debit and all non-checking new dollar growth strategies spanning paid digital marketing, direct marketing cross-sell campaigns, referral & social media marketing, public site & account opening flow design and optimization• Manage a multimillion-dollar budget for the acquisition programs for multiple products including Checking, Savings and CD• Own the roadmap for the Debit 1% Cashback rewards program enhancements, optimizations, compliance and redemption strategies as well as all new and existing account promotions & oversee business technology teams that mange these programs• Partner with Brand Media and Creative teams to develop mass media marketing campaigns that support deposit products• Develop all UX for the Deposits public site and the online application, driving significant improvements in application start rates, and creating an enhancement roadmap to improve application throughput• Launched agile marketing pods to increase A/B testing in all digital channels• Oversee all marketing creative for Deposits, including channel marketing & public site creative along with being a key stakeholder in all mass media creative development

Education

• Augustana College

  Bachelor's degree, Marketing and Speech Communication

  2004 — 2008

• DePaul Driehaus College of Business

  Master of Business Administration (MBA), Marketing/Marketing Management

  2014 — 2017

Skills

• Brand Developement
• Advertising
• Analytics
• Mortgage Marketing
• Social Media
• Strategic Planning
• Online Marketing
• Internet Banking
• Event Planning
• Brand Development
• Marketing Communications
• Ppc
• Display Advertising
• Website Promotion
• Digital Strategy
• Leadership
• Brand Implementation
• Digital Marketing
• Brand Management
• Strategy
• Marketing Strategy
• Marketing
• Lead Generation
• Sales Growth
• Internet Strategy Development
• Management
• Corporate Branding