Brittany Kirk

About Brittany Kirk

Strategic program development leader with over a decade of experience driving corporate social impact, veteran-focused initiatives, and enterprise partnerships across complex matrix environments. I specialize in building high-impact campaigns, securing major gifts, and influencing C-suite stakeholders to deliver measurable outcomes in healthcare and community engagement. My work spans national outreach, digital transformation, and philanthropic strategy, grounded in a deep commitment to military affairs and veteran support. Recognized for award-winning leadership, I bring a data-driven mindset, strong external relations expertise, and a passion for creating lasting change.

Experience

1. Senior Strategy & Program Development Professional

   Humana

   May 2022 — Present

   Integrated and analyzed data from multiple data sources to provide insights and recommendations for cross-functional partners across the organization (including analytics, retail marketing, sales, legal, veteran channel, and customer success) to improve customer experience.• Developed a hyperlocal paid social media advertising campaign, targeting key markets to enhance regional engagement and visibility.• Led the contracting, onboarding, and training of staff on newly implemented marketing software, ensuring a smooth transition and operational continuity.• Oversaw Smartlink creation, data collection processes, and quality assurance protocols for text and email campaigns to optimize performance and ensure compliance.• Awarded the North STAR Award twice for excellence to Humana Neighborhood Centers for proactively identifying customer experience insights and opportunities using customer research and analytics to execute the Marketing Strategy Roadmap.• Built and monitored Digital VOC of customer sentiment for Online Reputation Management to drive repeat visitation and deeper engagement to improve customer retention which resulted in reaching 119% of the unique member visitor goal in 2022.• Led online reputation management, associate development and customer-facing solutions which built omni-channel engagement and contributed to a 35% increase in website traffic in 2023.• Delivered financial excellence with marketing and digital solutions to offset a reduction in the Marketing budget.• Developed a highly collaborative culture and customer-centric team that embraces agile ways of working to deliver on associate and business goals which resulted in 64% to goal for Q1 unique visitors in January 2023.• Optimized the programming and scheduling of evidence based/improved health outcome programs within thirty-nine locations to further Neighborhood Center health outcome evaluation strategy and work.

Education

• University of San Diego

  Political Science, Leadership

• University of San Diego

  Masters in Social Innovation, Social Enterprise

  2019 — 2021

• University of Houston

  Certificate, Value-Based Care: Introduction to Value-Based Care and the U.S. Healthcare System

• Harvard Medical School Corporate Learning

  Certificate, AI in Health Care: From Strategies to Implementation

• Wharton Executive Education

  Certificate, Executive Presence and Influence: Persuasive Leadership Development

Skills

• SEO
• Press Releases
• Editing
• Google Adwords
• Strategy
• Marketing Communications
• Facebook
• Management
• Newsletters
• Strategic Communications
• Digital Marketing
• Event Planning
• Government Relations
• Public Speaking
• Branding & Identity
• Public Relations
• Internal Communications
• Media Relations
• Advertising
• Grants
• Community Outreach
• Community Development
• Strategic Planning
• Wordpress
• Tournaments
• Marketing
• Nonprofit Organizations
• Social Media
• Event Management
• Leadership
• Grant Writing
• Military Liaison
• Program Management
• Publicity
• Email Marketing
• Fundraising
• Google Analytics
• Media Planning
• Social Media Marketing
• Rebranding