Brittany Caldwell

About Brittany Caldwell

Retail visual merchandising and store design leader with 15+ years of experience driving sales, sell-through, and traffic through impactful, innovative displays and compelling window storytelling. Proven expertise across women’s, men’s, and children’s ready-to-wear, leather goods, and home categories. Extensive experience across domestic and international markets, leading design and execution for wholesale and DTC environments, including new store openings, pop-ups, and in-store activations. Recognized for integrating new fixture packages to spotlight growth categories and deliver measurable sales increases. Strong vendor network supporting high-quality production, on-time delivery, and competitive pricing.

Experience

1. Senior Director of Visual Merchandising

   LoveShackFancy

   May 2025 — Present · New York, NY, US

   Lead design and visual merchandising for an average of 8 new store openings annually, partnering cross-functionally to deliver on-time, market-relevant launches while owning merchandising strategy, optimizing capacity, and creating cohesive, high-performing selling environments for a diverse customer base.• Oversee a $2M annual budget, driving disciplined spend, vendor optimization, and cost efficiency while maintaining elevated brand standards and delivery timelines.• Manage and develop a team of 6 direct reports, advancing talent from intern to full-time roles, achieving strong retention (most team members 2+ years), and launching a store-based ambassador program to identify and scale talent across remote locations.• Integrate new fixture packages to spotlight growth categories, improving product visibility and supporting increased sales performance across the fleet.• Expand global wholesale presence through high-impact pop-ups, partnering with premier retailers including Holt Renfrew, Harrods, Harvey Nichols, and Steffl to deliver elevated brand experiences across key international markets.• Spearhead seasonal showroom preparation and storytelling, curating and animating market presentations to ensure trend integrity, clear product focus, and full brand expression.• Direct global window ideation and rollout strategy, delivering cohesive, fleet-wide executions aligned with seasonal messaging and brand priorities.

Education

• Academy of Art University

  BFA, Fashion Merchandising

Skills

• Trend Forecasting
• Trend Analysis
• Apparel
• Styling
• Fashion
• Visual Merchandising
• Window Displays
• Retail
• Merchandising