Brittany Buchanan
Lowe\'s Shopper Marketing Manager at Robert Bosch Tool Corporation NA
- Role
- Lowe\'s Shopper Marketing Manager at Robert Bosch Tool Corporation NA
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Brittany Buchanan
Marketing professional with 8+ years of brand management strategy, digital marketing, social media, community management, and content strategy. At Bosch, I manage strategic marketing campaigns and have grown Bosch owned media touchpoints by 22X.(-) Strongly skilled in all parts of organic and paid social media brand strategy, including ideation, planning, execution, campaign management, and community management. Organically grew social media followers from 20K to 450K, a +2,150% total increase and a +182% compounded annual growth rate. Experienced in managing digital campaigns across multiple channels, including social, email, web, and public relations (PR). Launched an innovative omnichannel campaign that generated $3M+ in incremental sales. & Expert in leveraging technology to maximize digital marketing success. Skilled in social listening, marketing analytics, CRMs, Canva, Adobe Suite, Popular Pays, and other software suites. Have used these tools to increase Instagram and TikTok engagement rates by +350% YoY.
Experience
Lowe\'s Shopper Marketing Manager
Robert Bosch Tool Corporation NA
Oct 2023 — Present
Education
Novancia Business School Paris
International Marketing
2015
Michigan State University
Bachelor of Arts - BA, Marketing/Marketing Management, General
2012 — 2016
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