Brittany Brar

Senior Marketing Specialist @Canada Life

Winnipeg, MB, CA

Plan, coordinate, and deliver marketing and launch campaigns to enhance brand awareness, maintain customer loyalty, target customer segments and promote new products or initiatives.• Set goals, develop and successfully execute engagement strategies through various marketing and communication channels (email, corporate site, social, print).• Collaborate closely with corporate resource departments to effectively market products and initiatives, including but not limited to: aligning marketing goals/strategies with product goals/strategies, leveraging digital channels, aligning with brand standards, analyzing the effectiveness of a variety marketing channels.• Share emerging trends, propose and develop new opportunities to enhance audience experience through new channels or improve and strengthen current channels.• Monitor and track utilization and performance analytics to optimize efforts and ensure goals and targets are achieved.• Intake and prioritize requests for the development of marketing campaigns or tactics.