Brittany Blair
Head of Patient Strategy, US Immunology at UCB
- Role
- Head of Patient Strategy & Solutions, Immunology at UCB
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Brittany Blair
Pharma commercial leader and passionate marketer with breadth of experience spanning functions (DTC & HCP Marketing, Commercial Strategy, Patient Services; client side & AOR) and geographies (US & Global accountability). I have experience with brands in several therapy areas and at various points in the lifecycle, from Ph3 to LoE. Deep experience in DTC and media planning with a passion for patient-focused initiatives and solutions. Key strengths I am known for: leading teams & people development, marketing discipline, DTC campaign development & media strategy, translating customer insight to creative, innovation.Therapeutic area experience across Primary Care & Specialty including Respiratory, Renal, Dermatology, Rhuematology
Experience
Head of Patient Strategy & Solutions, Immunology
Nov 2020 — Present
Lead a team of consumer/patient marketing and patient services leaders to deliver performance for Specialty in-line and launch brands across dermatology and rheumatology indications. Responsible for establishing the company’s DTC marketing capability and developing a gold standard patient support program for an unprecedented launch at UCB, while also revitalizing existing campaigns and support programs for inline business.Built a diverse team whose scope spans the entire patient journey, starting with patient awareness and activation via Direct to Consumer marketing —> Patient Services and Support Programs (including Hub, Affordability, Nursing) to enable a positive onboarding experience and drive adherence.Embedded talent strategy to reorganize and expand Patient team to establish a high performing, diverse team with a bench of future leaders.
Education
North Carolina State University
Bachelor of Science
2003 — 2007
Skills
- Media Planning
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Sem
- Strategy
- Digital Marketing
- Interactive Marketing
- Online Advertising
- Mobile Marketing
- Digital Strategy
- Media Strategy
- Media Buying
- Digital Media
- Advertising
- Ppc
- Mobile Advertising
- SEO
- Comscore
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.