Brittany Augustine

About Brittany Augustine

As the Director of Research at the Arizona Office of Tourism, I bring a deep passion for…

Experience

1. Director of Research

   Arizona Office of Tourism

   Oct 2022 — Present · Phoenix, AZ, US

   As the Director of Research at the Arizona Office of Tourism, I have been instrumental in advancing the state\'s tourism research & marketing strategies. I have overseen the development and implementation of comprehensive tourism industry research programs. My efforts have helped position Arizona as a leading destination, backed by data-driven insights and strategic recommendations.Key Responsibilities and Achievements:• Directed the creation and dissemination of studies that have been shared on a global scale, enhancing Arizona\'s visibility and attractiveness as a tourism destination.• Delivered presentations and represented the state of Arizona at national and international conferences, showcasing our research findings and strategic insights.• Managed substantial budgets and procurement processes, ensuring efficient allocation of resources and alignment with strategic goals.• Led the agency\'s performance management activities, coordinating with the Executive Team to set strategic objectives and measure success.• Conducted detailed analyses to support key marketing initiatives and developed comprehensive scopes of work for market research studies.• Served as the central clearinghouse for tourism-related data, overseeing the acquisition, analysis, and communication of vital tourism metrics.• Coached and developed staff, fostering a collaborative and high-performing research division.Skills and Competencies:• Expertise in strategic planning, market research, and marketing initiatives.• Proficient in budgeting, procurement, and contract management.• Strong public speaking and presentation skills, with experience addressing diverse audiences.• Ability to build and maintain relationships with a wide range of stakeholders.• Excellent analytical and decision-making skills, with a proven track record of making strategic recommendations based on data analysis.• Skilled in staff coaching and development, with a focus on fostering a team-oriented environment.

Education

• San Diego Christian College

  Associate's degree

• Point Loma Nazarene University

  Master of Business Administration - MBA

• University of California, Los Angeles

  Bachelor's degree

• University of California in Rome UCEAP

  Italian Studies