Brittany Andriana Mundarain
Director, Brand Experience & Partnerships | Asset Marketing & Experience | Luxury Retail & Mixed-Use
- Role
- Director of Brand Experience & Partnerships, Asset Marketing & Experience at WS Development
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Brittany Andriana Mundarain
Brand experience and partnerships leader focused on stewarding high-design, multi-phase mixed-use developments and luxury retail destinations. I lead nuanced assets through a combination of operational excellence, brand execution, and performance-driven strategy—grounded in collaboration, partnership, and a commitment to elevating the customer experience while driving sales and long-term value.With more than a decade of experience across iconic retail, hospitality, and mixed-use environments nationwide, I bring a multidisciplinary approach that integrates operations, redevelopment planning, asset positioning, marketing, budgeting, tenant relations, and community engagement. I partner closely with ownership groups and cross-functional teams spanning design, development, construction, leasing, and hospitality to deliver cohesive, high-performing destinations.Known for elevating architecturally significant and mixed-use properties, I specialize in aligning stakeholders around a unified vision; guiding multi-phase redevelopment; and translating brand, design, and experience goals into scalable strategies that drive measurable results. My work centers on enhancing tenant performance, strengthening partnerships, and creating places that deliver both exceptional customer experience and sustained NOI growth.I hold a BA in Print Journalism (Summa Cum Laude) from Kansas State University.
Experience
Director of Brand Experience & Partnerships, Asset Marketing & Experience
Apr 2026 — Present · Austin, TX, US
Partnering across a portfolio of luxury retail and mixed-use assets, including The Royal Poinciana Plaza (Palm Beach), Hyde Park Village (Tampa), and as needed, Plaza del Lago (Chicago area), as well as other priority portfolio initiatives. Working closely with General Managers and field marketing teams to shape and execute strategic, revenue-focused initiatives—from high-impact retail openings to ongoing experiential programming designed to drive traffic, sales, and long-term momentum.Supporting asset-level marketing strategy and identifying opportunities to unlock incremental revenue through thoughtful programming, partnerships, and customer experience enhancements.Collaborating cross-functionally with leasing, retailers, and internal stakeholders to strengthen tenant relationships, support merchandising strategy, and position assets for sustained growth.
Education
Kansas State University
Bachelor of Arts (B.A.) - Summa Cum Laude, Print Journalism, Minors in Spanish & Women's Studies; course concentration in Apparel & Textiles
2008 — 2012
American InterContinental University - London
Study Abroad Program, Fashion Journalism
2011 — 2011
Skills
- Writing
- Apparel
- Editing
- Marketing
- Copy Editing
- Copywriting
- Journalism
- Blogging
- Adobe Illustrator
- Merchandising
- Social Networking
- Social Media Marketing
- Adobe Photoshop
- Microsoft Excel
- Newspaper
- Fashion Writing
- Leadership
- Indesign
- Textiles
- Fashion
- Online Journalism
- Fashion Blogging
- Public Speaking
- Press Releases
- Citizen Journalism
- Magazines
- Spanish-Speaking
- Social Media
- Ap Style
- Retail Sales
- Photoshop
- Visual Merchandising
- Newspapers
- Illustrator
- Women's Studies
- Publishing
- Styling
- Event Planning
- Management
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