Brittany Yealy

Licensing and Promotions Associate Manager @Constellation Brands

Chicago, IL, US

Oversaw Corona, Modelo and Pacifico brand licensing strategy by guiding agency partner on target categories, retailers and revenue goals for licensing business.\\\\n\\\\nCollaborated with agency partner to develop and pitch custom retail programs featuring core and licensed products to enhance brand presence at retail\\\\n\\\\nManaged day-to-day promotional products business for Corona Family and Pacifico brands: established a calendar of promotional programming to boost beer sales and developed a catalog of turnkey products (point of sale, giveaways, go-to-market tools) that aligned with brand strategy and national retail promotions\\\\n\\\\nEstablished and managed brand collaborations for Corona and Pacifico by partnering with relevant third party brands to develop unique product collections that generated buzz and connected with consumers in a unique, meaningful way while supporting brand objectives\\\\n\\\\nWorked with cross functional internal teams including brand, trade and field marketing, sponsorship, legal and consumer insights to develop and implement trade marketing promotions for on-and-off premise accounts that fueled consumer engagement and triggered purchase\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

University of Michigan

BA