Brittany Wilson

About Brittany Wilson

Short version : I sell my great ideas in exchange for money so I can shop at Whole Foods and Lowes Home Improvement. ‍ Long + Professional version : I thrive on anticipating end-user needs crafting scalable and dynamic strategies that build long-term engagement and profitable communities. My focus? Delivering standout experiences that brands aspire to embody. With a robust background in brand strategy, content creation, digital communications, and program management, I expertly navigate the wellness and technology sectors to launch impactful brand campaigns that achieve high conversion rates and foster vibrant Centers of Excellence. Known for my strategic vision and creative prowess, I\'ve consistently developed and implemented initiatives that enhance brand presence and community engagement, driving substantial growth and attracting top talent. With a keen eye for aesthetics and a passion for innovation, I empower organizations to build and sustain a magnetic employer & business brand that attracts and retains talent while boosting overall business performance.

Experience

1. North America, Digital Communications Manager

   Hitachi Energy

   Aug 2023 — Present · Raleigh, NC, US

   Spearheading the strategic development and execution of North America\'s digital communications center of excellence, by optimizing content strategy and leveraging advanced AI tools for market research and campaign management.Manage and expand Hitachi Energy\'s North American social media presence across multiple platforms, overseeing a team of community managers and driving significant growth in follower engagement and brand visibility. This includes strategic oversight of local manufacturing profiles and direct management of B2B media strategies that have substantially increased audience reach and interaction rates.Architect and implement robust data analytics frameworks, including impact vs. vanity KPIs and self-service dashboards, to streamline reporting and enhance decision-making processes across digital campaigns.Lead transformative digital initiatives, integrating cutting-edge project management software to boost cross-functional team productivity and regional operational efficiency.Develop and direct comprehensive training programs focused on digital fluency, professional branding, and effective social media strategies to enhance employee engagement and talent acquisition efforts. These programs have led to a measurable increase in early talent program applications and social media interaction.Innovate social media recruitment marketing for early talent programs, crafting and executing advanced strategies that amplify engagement and improve applicant quality, contributing to a robust talent pipeline.

Education

• University of North Carolina at Greensboro

  BS, Sociology

• Liberty University - Online

  Master of Arts - MA