Brittany Whitlock

About Brittany Whitlock

I’m the Founder of Big Mood Digital, where I build digital strategies that actually work — not just look good on a slide. My focus? Making your marketing dollars go further by amplifying revenue and engagement across every digital channel.With 17+ years in digital marketing and e-commerce, I’ve launched and scaled brands, managed million-dollar budgets, and turned wasted spend into serious ROI. It’s not just about finding the leaks — it’s a blue wire vs. red wire situation, and I always know the wire to cut.What sets me apart: I bring a refreshing, no-BS perspective to digital strategy. From websites to paid ads, I dig into customer behavior and translate it into actionable moves that convert. I’m big on clear expectations, smart documentation, and collaboration — because good strategy only works when everyone’s on the same page.At the end of the day, I like to multiply results. CPA is an art, and I make your brand a no-brainer.

Experience

1. Founder & Head of Performance Marketing

   Big Mood Digital

   Jan 2020 — Present

   Curate data-driven digital strategies with reliable execution for clients and marketing agencies, amplifying revenue and customer engagement across all digital channels- Analyze brands’ digital presence with an audit across SEO, Google Ads, email marketing, YouTube, organic, and paid social. Optimize and reallocate million dollar+ budgets, resulting in a 30% on average savings on CPA, increasing ROAS and CRO- Develop consistent custom performance reporting, cross-referencing multiple sources to create performance reports and identify account highlights and opportunities.

Education

• West Virginia University

  Bachelors of Science, Advertising, Communications

  2005 — 2009

Skills

• Social Media
• Html
• Internet
• Dreamweaver
• Blogging
• E-Commerce
• Email Marketing
• Event Management
• Google Analytics
• Photoshop
• Crm
• Marketing Strategy
• Digital Marketing
• Project Management
• Merchandising
• Brand Awareness
• Social Media Marketing
• Marketing