Brittany Walker
Market Development Manager @SHAZAM Network - ITS, Inc.
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WORK HISTORY
Market Development Manager @SHAZAM Network - ITS, Inc.
Des Moines, IA, US
Promoted to lead the Market Development team in Nov 2024, overseeing strategy and execution for entering and expanding into new markets.• Lead a team in developing and executing go-to-market strategies for new products, services, and verticals across three formalized emerging markets.• Spearhead integrated marketing initiatives, including PR campaigns, corporate events, digital advertising, social media, email marketing, and thought leadership content.• Conduct market research to identify trends, pain points, and buyer personas; develop messaging frameworks and value propositions tailored to each audience segment.• Own the full prospect journey from awareness to engagement, generating qualified leads and transitioning them to sales for conversion.• Collaborate with product and sales teams to define competitive intelligence needs, develop functional documentation, and create sales enablement materials, including sales sheets, proposals, and pricing guides.• Represent the organization at industry conferences through sponsorships, speaking engagements, and media outreach; contribute to blogs, whitepapers, webinars, and industry publications.• Developed the first formal impression and marcomm plans for emerging markets to position offerings and articulate value to new audiences.
EDUCATION
The University of Iowa Tippie College of Business
Master of Business Administration (MBA), Marketing
The University of Iowa Tippie College of Business
BA, Marketing
ABOUT BRITTANY WALKER
Strategic and visionary Marketing and Business Development Leader with over a decade of experience driving growth through innovative go-to-market strategies, cross-functional leadership, and data-informed decision-making. Proven success in launching new products and services into emerging markets, building high-performing teams, and delivering integrated campaigns that generate demand and accelerate revenue. Adept at aligning marketing with business objectives, crafting compelling value propositions, and guiding prospects from awareness to engagement. Recognized for building scalable marketing infrastructure, leading PR and brand initiatives, and fostering collaboration across sales, product, and executive teams- Go-to-Market Strategy- Emerging/New Market Development- Integrated Campaigns (Email, Social, Digital)- Sales Enablement & Lead Generation- Market Research & Competitive Analysis- Brand Positioning & Messaging- Team Leadership & Cross-Functional Collaboration- PR, Events & Thought Leadership- Marketing Operations & ROI Optimization
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