Brittany Vande Wydeven
National Director, Media & Experiential Events @Simon Property Group
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WORK HISTORY
National Director, Media & Experiential Events @Simon Property Group
Spearhead national shopper media and experiential event strategies across 220+ high-traffic retail and lifestyle destinations. Partner with global and emerging brands to deliver high-impact campaigns through OOH/DOOH media and turnkey experiential activations that engage billions of shoppers annually.Develop and scale custom brand experiences and short-term leasing programs that merge physical retail with digital storytelling.Achieved a significant increase in client revenue and property-level marketing impact through data-driven experiential events and high-visibility media placements.
EDUCATION
General Assembly
Digital Marketing & Google Analytics Certification
UC Santa Barbara
Bachelor of Arts (B.A.), Business Economics and Marketing Communications
University of Sydney
Bachelor of Arts (B.A.), Business Economics and Communications
London College of Fashion, University of the Arts London
Fashion Buying and Merchandising
SKILLS
ABOUT BRITTANY VANDE WYDEVEN
About MeYour go-to partner for in-mall advertising (OOH, DOOH, Retail Media, Sampling) and experiential event venue sourcing / short-term leasing across Simon Property Group’s 220+ premier properties — from flagship luxury centers to outlet destinations and mixed-use lifestyle hubs — helping brands bring marketing activations to life where audiences are most engaged: in the real world.I’m an innovative, revenue-producing leader with 13+ years of experience spanning strategic brand partnerships, retail media, advertising sales, affiliate marketing, sponsorships, experiential events, and omni-channel integrated marketing. My background bridges the gap between digital storytelling and physical retail experiences — helping brands meet customers at the exact moment of inspiration and purchase.I believe the physical store is the next major media channel — an environment that drives attention, brand discovery, and measurable results. In-store and OOH media deliver 2x larger audiences than digital, with 85% of all retail sales still happening in-store. Consumers are most focused in physical environments — not second-screening — which makes this one of the most powerful upper-funnel tools for driving awareness, consideration, and conversion all at once.From $5M+ in media sales and $1.6B GMV at Klarna to award-winning experiential activations like The Gimme Pink Roller Rink with Benefit Cosmetics, I’ve built a career around connecting brands to audiences through data-driven, creative, and results-oriented campaigns that deliver both short-term sales lift and long-term brand equity.Whether driving traffic through immersive in-store moments, co-marketing campaigns, or strategic OOH placements, my focus is on helping brands maximize their reach, impact, and ROI — and reimagine how physical retail can serve as a high-performing media channel.What I Excel At🤝 Building Strategic Growth Partnerships Identifying & Monetizing Retail Media & Sponsorship Opportunities Defining & Achieving KPIs that Drive Measurable Business Results Omni-Channel & Integrated Marketing Strategy Creative Storytelling & Compelling Campaign Messaging Relationship Building & Persistent Account Management🧠 Strategic Problem Solving in Fast-Paced, Evolving EnvironmentsLet’s connect and explore how physical retail, OOH, and experiential can build brands, drive loyalty, and shape the future of media.#RetailMedia #OOH #DOOH #BrandPartnerships #ExperientialMarketing #Sponsorships #CoMarketing #AdSales #ShopperMedia #MallMarketing
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