Brittany T.
Social Media Manager @ Keeper Security, Inc.
- Role
- Social Media and Community Manager at Keeper Security, Inc.
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Brittany T.
As a senior account executive at Thompson & Co. Public Relations, I craft compelling communication materials that drive brand awareness and secure high-profile media coverage for clients across industries, including travel and tourism, education, energy and others. I also manage social media accounts for clients, developing and curating content, overseeing influencer partnerships, and providing strategic direction to enhance clients\' presence across platforms. Additionally, I lead strategic digital advertising campaigns across platforms like paid social media, digital display, audio, ConnectedTV, Google Search and YouTube to maximize reach and engagement. I graduated from the University of North Carolina at Charlotte with a BA in Communications, Public Relations. After four years in Alaska, where I leveraged my writing skills to connect media and influencers to the state’s hidden gems, I relocated back to Charlotte. My efforts have secured placements in outlets such as AARP, Travel + Leisure, AFAR, and even a mention on Jeopardy! I am passionate about stories that inspire travel, adventure and appetites, and I am constantly learning new skills and industry trends to deliver the best results for my clients.
Experience
Social Media and Community Manager
Apr 2025 — Present
Manage multi-channel social media strategies and content creation across Instagram, TikTok, LinkedIn, Facebook, X, Threads, Reddit, Mastodon, Bluesky and Youtube for the U.S, EMEA and APAC regions, aligning content with brand positioning, audience insights and business priorities.· Own strategic editorial calendar development, content creation, copywriting, publishing and community management across channels. Content is tailored to B2B or B2C audiences based on platform, product and business objectives.· In 2025, increased content output by 15% across platforms, resulting in a 58K increase in followers and 8M organic impressions, 371K total organic engagements, a 4.5% cross-platform engagement rate and 92K link clicks.· Collaborate closely with internal teams, including marketing, graphic design and product development, to brief, execute and publish content optimized for performance, engagement and business objectives. · Lead performance reporting and analysis to inform future content decisions, align stakeholders and feed insight back into the strategy to drive continuous improvement in engagement and audience development.· Lead influencer strategy and campaigns through conducting research, managing outreach and communications, creating content briefs, and overseeing content reviews and approvals to amplify brand awareness among target audiences. In Q4 2025, orchestrated partnerships that resulted in 20+ posts across YouTube, Instagram, TikTok and LinkedIn reaching a cumulative audience of 3.4M and garnering 1.16M impressions and 50K engagements. · Spearhead community management and social listening efforts, identifying trends and cultural conversations to drive relevance, protect brand reputation and inform content direction.
Education
University of North Carolina at Charlotte
Bachelor of Arts - BA
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