Brittany Smith
Marketing Strategy & Product Marketing Leader | Go-to-Market | Brand Storytelling | Cross-Functional Leadership
- Role
- Regional Marketing Director at Camden Property Trust
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Brittany Smith
Dynamic and visionary Marketing Director with expertise in brand management, audience…
Experience
Regional Marketing Director
Aug 2023 — Present · Washington, DC, US
Liaison Role: Serve as a key link between national marketing, regional leadership, district leadership, and community teams, ensuring cohesive collaboration across departments and Camden properties in the Mid Atlantic region and Raleigh, NC.Marketing Operations: Lead and manage internal marketing team initiatives, working closely with local on-site operations and regional leadership to provide strategic marketing direction and support tailored to the needs of each community.Advertising Strategy: Implement comprehensive KPI tracking (including occupancy, pre-lease, closing ratios, GC/visit ratios, tour types, etc.) to analyze traffic sources, developing weekly advertising and marketing strategies. Optimize tools and channels to maximize exposure and drive traffic to communities.Customer Experience: Analyze customer data to identify trends and root causes of complaints, providing actionable recommendations to leadership. Review secret shops to uncover areas for enhancing customer satisfaction.Communication Management: Oversee and advise on customer communication across all internal and external channels, including resident communication and crisis communication.Collateral Management: Manage the creation and distribution of collateral and signage, ensuring each community’s unique marketing needs are met.Website and Presentation: Maintain and optimize community websites by scheduling and updating photography, videography, and 360 tours to ensure the highest standard of online presence.
Skills
- Retail Buying
- Merchandising
- Microsoft Word
- Marketing
- Customer Relations
- Sales
- Fashion Shows
- Social Media
- Excel
- Makeup Artistry
- Fashion
- Trend Forecasting
- Retail
- Trend Analysis
- Word
- Styling
- Photoshop
- Microsoft Office
- Customer Service
- Visual Merchandising
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