Brittany Smaagaard

Experience

1. Sales Lead

   Advantage Solutions

   Jul 2016 — Present · Minneapolis, MN, US

   Facilitate all aspects of brand-retailer relationship, with emphasis on product supply, forecasting, financial planning, negotiations support and sales & market share analysis. Build and maintain strong working partnerships through deep understanding of retailer requirements and ability to bridge brand and retailer goals.• Delivered 200% growth for one of our personal care brands and collectively earned the Everyday Care Partnership award from Target.• Gained incremental display space & sku count for Mrs. Meyer’s seasonal cleaningprogram by providing comprehensive insights and a winning support plan to Targetbuyers, which generated +$1MM vs prior year.• Lead a team of 4 direct reports to deliver unparalleled support for our brands, continuallycoaching them on their growth & development to win as a group.• Own client’s Joint Business Planning process including annual planning, negotiation,reporting and recommending strategic actions throughout the year to assure brand andTarget goals are attained.• Host annual strategy meetings between our clients and Target to align on long-rangegoals and plan for innovation, ensuring both parties are able to prioritize their vision forthe future business.• Mange trade spend including budgeting, monthly tracking and reconciliation as well asimpact to retailer margins.• Recognitions: Rookie of the Year & Director’s Award• Promoted from Account Manager to Senior Account Manager to Sales Lead

Education

• UMN Carlson School of Management

  Bachelor of Science, Marketing

  2007 — 2011