Brittany Shaw

New Home Sales & Community Strategy Leader | Customer Acquisition & Buyer Experience Expert | Driving Revenue & Market Demand | Creative Direction & Event Planning | 3rd Generation Real Estate Broker

Role
Dir Digital Marketing and Customer Experience at Pratt Home Builders
Location
Chattanooga, TN, US
LinkedIn followers
500 followers

About Brittany Shaw

I help new home neighborhoods turn into high-performing communities people are excited to call home, specializing in finding, attracting, and converting the right buyers. With over 20 years in real estate, sales, and marketing, I combine new home sales leadership, customer acquisition expertise, and community strategy to drive measurable revenue impact.At Pratt Home Builders, I align buyer demand, product, and community experience to create neighborhoods that sell faster, retain value, and exceed expectations. From naming communities and crafting messaging to guiding buyers from first inquiry to contract, I focus on ensuring the right buyers find the right homes, accelerating absorption and maximizing profitability.I operate at the intersection of market strategy, product, and human behavior, turning insights into action that drives revenue, improves buyer experience, and elevates overall community performance.

Experience

  1. Dir Digital Marketing and Customer Experience

    Pratt Home Builders

    Apr 2017 — Present · Chattanooga, TN, US

Education

  • The University of Tennessee at Chattanooga

    Bachelor of Arts (B.A.), Minor: Communications , Rhetorical Analysis

    2004 — 2009

  • The University of Tennessee at Chattanooga

    MBA Marketing/Marketing Management

    2009 — 2012

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Brittany Shaw — Dir Digital Marketing and Customer Experience at Pratt Home Builders in Chattanooga, TN, US | Unifers