Brittany Shaw
New Home Sales & Community Strategy Leader | Customer Acquisition & Buyer Experience Expert | Driving Revenue & Market Demand | Creative Direction & Event Planning | 3rd Generation Real Estate Broker
- Role
- Dir Digital Marketing and Customer Experience at Pratt Home Builders
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Brittany Shaw
I help new home neighborhoods turn into high-performing communities people are excited to call home, specializing in finding, attracting, and converting the right buyers. With over 20 years in real estate, sales, and marketing, I combine new home sales leadership, customer acquisition expertise, and community strategy to drive measurable revenue impact.At Pratt Home Builders, I align buyer demand, product, and community experience to create neighborhoods that sell faster, retain value, and exceed expectations. From naming communities and crafting messaging to guiding buyers from first inquiry to contract, I focus on ensuring the right buyers find the right homes, accelerating absorption and maximizing profitability.I operate at the intersection of market strategy, product, and human behavior, turning insights into action that drives revenue, improves buyer experience, and elevates overall community performance.
Experience
Dir Digital Marketing and Customer Experience
Apr 2017 — Present · Chattanooga, TN, US
Education
The University of Tennessee at Chattanooga
Bachelor of Arts (B.A.), Minor: Communications , Rhetorical Analysis
2004 — 2009
The University of Tennessee at Chattanooga
MBA Marketing/Marketing Management
2009 — 2012
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