Brittany Sass
- Role
- Global Demand Leader, Ibm Instana at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brittany Sass
With a decade of experience in marketing, I am a Global Demand Leader at IBM Instana…
Experience
Global Demand Leader, Ibm Instana
Feb 2023 — Present
Responsible for lead generation and sales execution to increase Instana revenue ($62M in 2022), focused on new client acquisition • Defined growth strategy to achieve target KPIs based on market landscape (tailored for various geographies), business objectives, target personas, key use cases and product experience, working cross-functionally with marketing, sales, product • Translated strategy into clear actions and experiments for team to drive outcomes on a weekly basis • Developed inbound management system for marketing and sales, reviewing weekly demand generation, sales execution, and iterating based on learnings; inclusive of creating sales follow-up cadences, sales enablement, monitoring operational SLAs • 1H 2023 SQL and win count surpassed FY 2022 by 72%, on track to achieve triple digit revenue growth for FY 2023
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