Brittany Rodriguez
Marketing Manager @AdventHealth
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WORK HISTORY
Marketing Manager @AdventHealth
Develop and implement strategic marketing plans for key service lines.• Support the planning and development of strategic marketing flight plans and budgets for allhospital service lines to meet volume and market share goals.• Help develop volume-driving advertising tactics for key service lines, including print, direct mail,outdoor, digital media and community events.• Responsible for developing key messaging and providing direction on the creative execution of allmarketing materials for hospital service lines.• Work in collaboration with business development, physician liaisons, nursing leaders and theExecutive Team to ensure volume and service line program goals are met.• Lead the planning and execution of all internal and external events, including venue, catering,staffing and logistics. Also manage sponsorship opportunities and promotional item orders.• Responsible for the development and execution of all internal communications in collaboration with the Executive Team, Human Resources, hospital leaders and Divisional Communications Team. Thisincludes company announcements, hospital updates (including COVID-19 crisis communications),internal newsletters, and scripts for the Executive Team.• Manage the creation of innovative communication activities and compelling campus-wide events toengage team members.• Manage the AdventHealth Carrollwood website and team member intranet, as well as createrelevant brand-focused social media content.• Continuously track and manage marketing spend versus budget.• Serve as a founding member on our Diversity, Equity and Inclusion Council.
EDUCATION
University of Florida
Bachelor of Science in Journalism, Summa Cum Laude
ABOUT BRITTANY RODRIGUEZ
Marketing Manager at AdventHealth Carrollwood
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