Brittany Doremus Rice
Director of Sales @Colonial Williamsburg Resorts
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WORK HISTORY
Director of Sales @Colonial Williamsburg Resorts
The Colonial Williamsburg Foundation operates a world-class resort to accommodate one million visitors annually. Among the many properties in the rich portfolio of offerings is the flagship of the hotels, the Williamsburg Inn.Develop and implement comprehensive sales strategies to achieve and exceed revenue targets for all five hotels within the complex.Lead a high-performing team of Sales Managers and Conference Services professionals, providing coaching, mentorship, and performance management.Oversee all aspects of the sales process, including lead generation, prospecting, client relationship management, and proposal development.Collaborate with the Conference Services team to secure group bookings and ensure seamless event execution across all properties.Partner with Revenue Management and Marketing teams to optimize pricing strategies, package creation, and promotional initiatives.Conduct regular market analysis and competitor research to identify new business opportunities.Foster strong relationships with key travel partners, meeting planners, corporate accounts, and local businesses.Prepare and manage departmental budgets, ensuring efficient allocation of resources.Analyze sales performance data and implement adjustments to strategies as needed.Represent the resort at industry events, trade shows, and networking functions.
EDUCATION
Washington State University
Bachelor's degree
Old Dominion University
Master's degree
SKILLS
ABOUT BRITTANY DOREMUS RICE
As the Director of Sales at Colonial Williamsburg, I lead high-performing sales teams to exceed revenue goals and transform the group and social business landscape for one of the world\'s most renowned historical resorts. With over 15+ years of experience in hotel sales, banquets, and catering, I have the expertise and vision to create memorable and profitable events for our diverse and discerning clients.I thrive in fast-paced environments, mentoring and coaching teams to unlock their full potential and secure lucrative group bookings. I\'m passionate about building strategic partnerships, analyzing market trends, and exceeding expectations through innovative sales strategies. My proven track record speaks for itself – I drive results, consistently exceeding targets and securing major deals. I\'m proud to contribute to the success and growth of Colonial Williamsburg Hotels, a world-class destination that offers Virginia hospitality and fine dining.
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