Brittany Norvell Priest

About Brittany Norvell Priest

Marketing leader with 13+ years of experience building and scaling content, brand, and communications functions from the ground up.I specialize in connecting business strategy to storytelling across the full marketing ecosystem: from thought leadership and demand generation to internal communications and employee experience.Currently leading a cross-functional marketing scope that includes content strategy, social media, recruitment marketing, internal communications, and creative direction. Known for operating as both a strategic partner and hands-on builder in fast-moving environments.Passionate about creating work that drives measurable outcomes while building brands people actually connect with.

Experience

1. Marketing Manager

   Functional Pathways

   Aug 2025 — Present · Knoxville, TN, US

   Lead integrated content marketing and communications strategy for a national healthcare organization, aligning digital marketing initiatives with brand growth, demand generation, and sales enablement.• Own the organization’s unified content and communications strategy across website, email marketing, social media, and digital campaigns.• Develop SEO-driven web content, landing pages, and gated assets that support demand generation and inbound sales opportunities.• Manage HubSpot marketing automation including email campaigns, segmentation, workflows, reporting, and lifecycle tracking.• Oversee website content strategy and optimization in collaboration with web developers and design partners.• Create thought leadership and employer brand content across LinkedIn and other social platforms to strengthen brand visibility.• Establish brand voice, governance standards, and quality assurance processes across marketing and internal communications.

Education

• Pellissippi State Community College

  Fine and Studio Arts (A.S)

  2005 — 2008

• University of Tennessee, Knoxville

  Bachelor of Fine Arts (BFA), 2D Media

  2009 — 2011