Brittany Mashel

About Brittany Mashel

Marketing strategist based in New York City with experience in brands across Pharma, QSR, and Entertainment (Broadway). Skilled in developing marketing plans that incorporate both analytic and creative strategy. Project management experience includes market research, strategic planning, media buying and trafficking, sales analysis, client service, and graphic design.

Experience

1. Associate Director, Mx Planning

   Havas Media Network

   Jan 2023 — Present

   Selected from top 1-5% of talent for inaugural IGNITE program for High Performing & High Potential recognition and development –- Team leader, Won 1st place in business case competition » Develop cross-functional media strategy for DTC Pharma client portfolio (15 brands) –- Analyze syndicated research on competitive and target; use in combination with market intelligence to write strategy and develop budgets for 6-8 presentations annually for current brands and new launches –- TV, Digital (Programmatic & Endemic), Search, Social, Audio, POC –- Annual portfolio budget:$250MM+ » Account manager; strategy and tactical lead for client needs –- Manage collaborative working relationship with 40+ members of internal client team and external affiliates (5+ partner agencies, vendors, etc) to deliver on brand strategic goals » Supervise daily execution of 20+ integrated media plans and associated projects –- Project management functions include compiling industry data reports, new business planning estimates, financial reconciliation, and media channel recommendations for budget optimizations, incremental, or reductions » Manage 9 junior team members » Oversee financials for client account

Education

• European Study Center & SRH Hochschule Heidelberg, Germany

  International Business

  2014 — 2014

• The College of New Jersey

  Bachelor of Science (B.S.), Business Administration, Marketing

  2013 — 2017