Brittany Loeffler

About Brittany Loeffler

VALUE PROPOSITION I am highly effective in public relations, with experience orchestrating and managing large-scale industry events, generating widespread attention, and fostering strong media connections. My success is driven by my ability to handle a diverse portfolio of high-profile clients, executing comprehensive communications strategies for maximum exposure.SUMMARY Engaging public relations leader possessing a winning blend of subject matter expertise, skill in the development of strategic plans, and practical experience building compelling press releases to captivate audiences. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and effort with organizational PR objectives.LEADERSHIP HIGHLIGHTS With White Good MARCOM Agency, positions clients strategically in the media landscape to maximize exposure and reach target audiences. Develops press releases that maintain exceptional open rates. In a prior role, improved brand awareness and visibility for Greenawalt Roofing Company, leading to the Lancaster County Reader’s Choice Award for Best Roofing & Home Remodeler, the CertainTeed 5-Star Shingle Award, and a rank among the Top 150 roofing companies in the nation.Specialties: Public Relations, Media Relations, CRM Applications, Social Media Strategies, Written and Verbal Communications, Event Management, Press Releases, Project Management, Event Planning, Marketing Strategy

Experience

1. Public Relations Executive

   White Good Marcom Agency

   Nov 2020 — Present · Lancaster County, PA, US

   Delivers solid results orchestrating large-scale industry events, fostering media connections, and securing impactful coverage. Manages twice the number of clients than colleagues, with accounts that include the National Kitchen & Bath Association and the Kitchen & Bath Industry Show. Improves brand exposure and visibility through relationships with industry leaders, designers, and media figures. Develops press releases that maintain exceptional open rates. Works with prominent editors from notable publications such as The New York Times Magazine, The Wall Street Journal, Architectural Digest, Business of Home, Luxe Interior + Design, and Interior Design. Organized and managed the largest kitchen and bath show in the industry, orchestrating a successful event that garnered widespread attention and engagement. Maintains a rate of one published article for every four pitches sent.

Education

• Shippensburg University of Pennsylvania

  BA in Communications/Journalism, Emphasis in Public Relations

  2002 — 2006

Skills

• Adobe Creative Suite
• Public Relations
• Indesign
• Content Marketing
• Marketing
• Marketing Communications
• Social Media Marketing
• Social Networking
• Email Marketing
• Advertising
• Wordpress
• Online Marketing
• Social Media
• SEO
• Web Analytics
• Customer Service
• Online Advertising
• Content Management
• Digital Marketing
• Marketing Strategy
• Publishing
• Web Design
• Css
• Dreamweaver
• Html
• Advanced Css
• Strategic Planning
• Photoshop
• Php
• Flash
• Web Development
• Html 5
• Event Planning
• Illustrator
• Graphic Design
• Logo Design
• Design
• Powerpoint
• Project Management
• Teamwork