Brittany Leon

About Brittany Leon

I’m a Product Marketing leader motivated by simplicity, scalability and results. Over the past 18+ years, I’ve formed GTM strategies and launched products for B2B SaaS tech in multiple industries—always with a deep focus on what drives growth, adoption, and retention.My strengths lie in making technical products understandable and desirable to the right audiences. I’ve owned pricing and packaging, GTM strategy, messaging and positioning, customer marketing, analyst relations, sales enablement, and competitive intel—and I’ve done it in fast-moving environments where marketing is expected to deliver revenue, not just awareness.Some things I’m proud of- Launched a suite of AI features that pivoted a SaaS product to be AI forward, opening up new revenue streams - Helped push past $10M ARR by repositioning our product for upmarket deals at three organizations - Released 250+ products and features with cross-functional launch processes that were of critical success to the businesses - Boosted NRR from 99% to 121% with adoption and retention programs rooted in real customer insight- Built frameworks (like buyer journeys, ICPs, and visual architectures) that were foundational to how businesses formed strategies and got internal teams and customers all speaking the same language - Achieved favorable spots on The Wave and Magic Quadrant for multiple organizations with emerging products I lead by example and with empathy, rolling up my sleeves and executing alongside my team. I believe good product marketing is clear, confident, and grounded in what actually matters to the buyer.Also: I’m energized by planning a good trip, growing my backyard garden, and animals of all kinds.

Experience

1. Director of Product Marketing

   Gan Integrity

   Mar 2026 — Present · Copenhagen, DK

Education

• Illinois State University

  Bachelor of Science (B.S.), Public Relations

  2003 — 2007