Brittany Gulla

About Brittany Gulla

I build clarity at scale, and genuinely love it.For 15+ years, I’ve worked at the intersection of brand, product, and growth, helping complex organizations sharpen their positioning and turn evolving stories into cohesive engines that drive both impact and revenue.I’m at my best when things feel messy. When products evolve faster than the narrative, markets shift, or growth stalls under complexity, I bring teams together around a clearer strategy. I align positioning, content, competitive insight, and go-to-market execution so the story holds up from campaign to boardroom.I’ve led product and content marketing across multi-product platforms in both B2B and B2C environments, translating technical and regulated capabilities into simple, outcome-driven messaging that resonates with buyers and builds long-term brand strength. I partner closely with Product, Sales, Creative, and Executive teams to ensure what we say in market reflects what we’re building and where we’re going.I care deeply about storytelling, performance, and mission. The best marketing doesn’t separate brand from business results. It builds things people care about and growth that lasts.

Experience

1. Director, Product Marketing

   BlueConic

   Jul 2024 — Present

   Lead product positioning and market narrative for a multi-product B2B SaaS platform, creating clarity across Product, Sales, and Executive teams as the business scales. Drive go-to-market strategy and messaging that help customers understand value quickly and enable revenue teams to sell with confidence.Recently led a category-defining launch that reframed how the product is evaluated and sold, resulting in a 3× increase in pipeline creation. Partner closely with Sales leadership on enterprise deals, providing positioning, competitive context, and objection handling that contributed to $300K in closed-won revenue and $1.6M in pipeline in a single quarter. Built a scalable competitive intelligence system that reduced research time by 95% while improving the speed and consistency of field-facing insights.

Education

• University of Vermont

  Undergraduate, Business Administration; Business; Marketing

• Colorado College

  Undergraduate, Sociology