Brittany Ferrara
Marketing Content Manager @Franklin Madison
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WORK HISTORY
Marketing Content Manager @Franklin Madison
I assist in creating strategies for communications and marketing content to improve the overall sales process and brand awareness, as well as handle the creation of long-form content. Utilizing analytics, SEO, and content marketing best practices, along with data gathered by all members of the team, I elevate and clarify the brand\'s messages to help reach more potential partners and help them understand our in-depth value proposition. In this role I manage- Quarterly content calendar to ensure cohesive planning and strategy - Content team for social media marketing and graphic design - Internal and external content, including sales material, reports, blogs, case studies, and social media - Marketing projects for internal needs across departments and external needs for client-facing material, partner content, report creation, and digital marketing improvement projects - Marketing analytics reports to showcase improvement - Paid LinkedIn ads for increased exposure, engagement, and leads
EDUCATION
ITT Technical Institute
Associate, Paralegal Studies
U.S. Career Institute
Wedding and Event Planning, Wedding and Event Planning
Kent State University
Bachelor's Degree, English
ABOUT BRITTANY FERRARA
Do you know where your business is showing up online? Is it showing up to the right, educated customers, or are you getting anyone who can Google? Are you even showing up at all? Marketing is about more than just buying ads and putting them in the right places. The goal is to OWN the space by optimizing your website in a way that will get you found by more qualified customers that understand your business and why it can help. Ads are important too, and I am a certified PPC specialist, but my focus is—and will always be—content and digital marketing. I have experience as the owner of Pro-Assist, LLC, for over 9 years as a Virtual Assistant and marketer. I graduated cum laude with a Bachelor of Arts in English and Business from Kent State University. I wanted more than anything to write, but I also have a passion for business, so I intertwined these interests to get venture into the world of content, search engine optimization, and digital marketing. I have an Event & Wedding Planning certification, as well as Hubspot certifications in SEO, content marketing, inbound sales, and inbound marketing. I am also Moz-certified in SEO Essentials. I specialize in content writing and marketing, search engine optimization, basic website design, and writing of all types. I have ample experience working inside of Wordpress, Squarespace, Wix, Weebly, Shopify, and Wordpress.com. Inbound marketing is my passion. Let your customers find you and qualify them more easily. Core Competencies- Search Engine Optimization - Blogging - Social Media Marketing - Competitive Analyses and Content Audits - Analytics Reporting - Link Building - PPC Advertising - Email Marketing - Call Answering and Quoting Services
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