Brittany Canfield
Creative Director CX P&G
- Role
- Director Consumer Experience Design at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Brittany Canfield
I am a creative director/strategist with experience across several global design…
Experience
Director Consumer Experience Design
Apr 2014 — Present · Cincinnati, OH, US
2024 - Current - Director Brand Expression CX Global OralCare (Web, Search, App)20••••24 - Director Olay CX, UX/UI, Instore, Creative Toolkits for GTM20••••20 Senior Global Pampers Pure Design Packaging & Product, Art Director NA Organic/Social Content Strategy, Global Luxury Product Design & Development20••••17 Senior Global Always Product Design/Strategist, Greater China Whisper brand reframeE-Comm Strategy and execution for Pampers Pure and Olay brands. Creative direction on UX/UI and photography assets reaching across E-Comm and Social strategies- Styling, creative management for photography and product assets- User journey improvements for E-Comm on Olay.com- Agile management for skin assessment tool development and deploymentsDeveloping key strategic activations based on trend and consumer knowledge across all brand touchpoint for seamless and holistic story telling. Activating tier specific strategies with emotion/socio cultural insight based development spaces- Trend insight, development, and deployment to all global business partners and leaders to influence brand/product directional development- Co-development partner of portfolio holistic commercial strategies, and social platform specific strategy development. Inclusive of visual strategy, social content, website development, and visual storytelling across all key assets.Product design development on luxury product lines within the several business portfolios to encompass any aesthetic trends, holistic collections, benefit/feature intuitive visualizations, and social platform recommendations and co-development- Product printing strategies- Material Innovation
Skills
- Photoshop
- Packaging
- Visual Communication
- Product Design
- Trend Research
- Product Development
- Leather
- Fitting
- Design Strategy
- Fashion Illustration
- Brand Development
- Trend
- Colour Matching
- Fashion
- Branding
- Tech Packs
- Adobe Creative Suite
- Trim Development
- Jewelry
- Creative Direction
- Mood Boards
- Concept Development
- Illustrator
- Visual Merchandising
- Project Management
- Retail
- Marketing
- Fashion Design
- Cads
- Trend Researching
- Apparel
- Sample Development
- Design Management
- Embellishment
- Trend Forecasting
- Trend Analysis
- Footwear
- Webpdm
- Sketching
- Pattern
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