Brittany Cabriales

About Brittany Cabriales

Brittany was the second marketing hire at a little start-up called \"GoFundMe\" back in 2014. As the brand\'s first full-time social media lead, she spearheaded organic strategy, social branding, influencer partnerships, reactive comms, content calendars, graphic design, and video production as a team of one. Through compelling storytelling, culture-led content, and a handful of viral hits, Brittany grew the brand’s social accounts into platforms that regularly reached millions and inspired thousands of daily engagements.After years of consistent reach, engagement, and revenue performance, Brittany was promoted to the brand’s first Head of Social Media role. Leading an agile team of content creators, Brittany scaled team infrastructure & production, continued to improve channel performance & brand engagement, and architected some of GoFundMe’s most engaging social campaigns—resulting in 3 Shorty Award wins. In 2023, Brittany was promoted to the organization\'s first Integrated Marketing Lead. In that role, she utilized all the skills she learned in social media to build and lead memorable, culturally-forward marketing campaigns. She believes that the best brands are built by telling powerful, relatable stories and finding relevant ways to connect with people’s heads, hearts, and values.Her content has been featured in The New York Times, Mashable, Elite Daily, Newsweek, NPR,@shityoushouldcareabout, Upworthy, and many more.4x Shorty Awards Winner1x Webby Awards Winner2021 Adweek Executive Mentee Selection

Experience

1. Founding Partner

   Kind Red

   Aug 2023 — Present

Education

• UC San Diego

  Bachelor’s Degree, Psychology

Skills

• Content Strategy
• Fundraising
• Marketing Strategy
• Social Media
• Social Networking
• Social Media Marketing
• Leadership
• Public Speaking
• Storytelling
• Customer Service
• Nonprofits
• Creative Content Creation
• Event Planning
• Teaching
• Time Management
• Writing
• Social Video
• Athletics
• Editing
• Organization Skills
• Creative Writing
• Community Outreach