Brittany Blackmon

About Brittany Blackmon

I bring extensive industry expertise, collaborating with diverse B2C and B2B companies, including startups, e-commerce enterprises, advertising agencies, tech firms, and non-profits, to develop comprehensive end-to-end campaigns. I work closely with cross-functional teams to create, implement, and evaluate dynamic communication strategies across various channels such as email marketing, SMS, in-app messaging, push notifications, social media, websites, and media relations. As a global lifecycle marketing professional, I handle campaigns across multiple regions, ensuring consistency and effectiveness worldwide. These strategies are crucial in expanding reach, fostering awareness, and driving conversions to align with business objectives. I advocate for embracing diverse perspectives and mentor professionals to refine their communication skills through intellectual curiosity and critical thinking. With proficiency in A/B testing, campaign optimization, and data-driven insights, I excel in making informed decisions, reporting on key performance indicators, executing successful product launches, and driving customer loyalty and subscription growth.

Experience

1. Lifecycle Marketing Manager

   Chime

   Nov 2024 — Present

Education

• Southern University and A&M College- Baton Rouge

  Bachelor’s Degree, Mass Communication/Media Studies (Public Relations)

• Southern Methodist University

  Master of Science - MS, Data Science with a focus on Artificial Intelligence and Machine Learning