Brittany Appleby

About Brittany Appleby

I have dedicated my career to continuously enhance the online and in store customer shopping experience by making data-driven decisions that align with company values. Throughout 9 years in the retail industry, I have leveraged my passion for customer service and skills in data analysis to create high impact solutions for customers. I began my professional career at D. Geller & Son as an Assistant Sales Manager, where I closed $850K+ sales annually through clientele outreach, strategic selling, negotiation, and providing an authentic customer experience. Upon graduating with my BBA in Economics, I took my knowledge and experience to The Home Depot (THD), where I currently serve. At THD, I have held several roles as a Merchandise Planner, Senior Brand Advocate Analyst, and as a Senior Analyst on the Category Experience Content team. In my current role as a Senior Analyst on Category Experience Content team, my focus is to improve the e-commerce experience for B2B and B2C shoppers. I strategically manage BAU and promotional event content for over 35 category pages across Homedepot.com. I partner closely with cross-functional teams on multi-channel marketing campaigns that drive 80% of category sales. I efficiently manage a backlog of 20+ monthly projects by utilizing Microsoft Office, Smartsheet, and Workfront tools. I ensure deadlines and project milestones are met through my developed skills in prioritization, organization, and delegation. I also leverage tools such as Tableau and Adobe to provide actionable insights that lead to meaningful improvements.

Experience

1. Associate Product Marketing Manager

   Numerator

   May 2025 — Present

Education

• Kennesaw State University

  Bachelor of Business Administration - BBA, Economics

  2015 — 2019