Brittany Aliano
Healthcare Marketing Executive with 15+ Years in Oncology, Immunology, Rare Disease, and Specialty Therapeutics, Excelling in Brand Strategy, Product Launches, and Cross-Functional Leadership
- Role
- Vice President, Group Account Director at Heartbeat
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Brittany Aliano
A driven healthcare and pharmaceutical marketing executive with extensive experience in steering the strategic direction of global and U.S. brand initiatives, including HCP and patient engagement. Expertise spans Oncology, Immunology, Rare Diseases, and specialty therapeutics, with a proven track record of crafting integrated campaigns and leading successful brand launches.Rooted in the belief that branding transcends products to impact lives, this approach merges creativity with strategy to deliver market-shaping initiatives that resonate across global platforms.Dedicated to transforming pharmaceutical marketing by bridging the gap between innovation and patient needs. Seeking collaboration with organizations committed to meaningful change through strategic campaigns that elevate awareness and drive growth. Open to exploring opportunities to contribute to teams focused on creating lasting impact in the healthcare landscape.
Experience
Vice President, Group Account Director
Jun 2024 — Present
Oncology: Xevinapant, Pimicotinib, Tepmetko, BavencioCardiology/Neurology- ATTR: AmvuttraRare/ Endocrine- CAH: Crenessity-Spearhead multiple high-science global and US accounts, including integrated brand marketing strategy and unbranded and branded initiatives-Contribute to two new business pitches and one win-Aid with two global and US launches to maximize efficiency-Manage and mentored junior staff by delegating day-to-day internal agency responsibilities and fostering career conversations-Leverage deep experience, partnering with operations and finance to develop scopes of work-Demonstrate proactive, confident leadership and decision-making
Education
Georgetown University
Bachelor of Science, Human Science
Skills
- Pharmaceutical Industry
- Public Health
- Health
- Emergency Medical
- Research
- Fitness
- Integrated Marketing
- Advertising
- Healthcare
- Account Management
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